The event brought together tens of thousands of children, young people, teachers, and librarians. They explored one of the most important topics of the 21st century – media literacy. The event was organized by the Agency for Electronic Media and UNICEF. It was held under the support of the Ministry of Culture and Media and the Ministry of Science, Education and Youth. The program included workshops, lectures, and panel discussions. Topics focused on digital footprints, privacy protection, and how to recognize disinformation.
A survey by Ipsos, conducted for the Agency for Electronic Media and UNICEF, showed that 62.3% of young people have never had a chance to learn about media literacy. This makes the strong interest in developing media literacy skills and attending the Media Literacy Days even more encouraging.
Here are some key facts from the event:
- Over 37,000 participants took part, mostly children, young people, and educators.
- More than 730 events and 2,100 activities were held in 191 towns and cities across Croatia.
- Around 1,220 educators, teachers, librarians, and school staff organized the events and activities.
- Nearly 400 primary and secondary schools, along with 65 kindergartens, were involved.
- A record number of 85 films were submitted by youth film clubs and individual young creators for the film competition “Is This for Real?”. The competition was organized by the Agency for Electronic Media, UNICEF, and the Croatian Film Association. The Pula Film Festival joined the initiative and will host the awards ceremony and film screenings.
This year also saw the launch of new educational resources. These include a workshop guide called “What Does the Internet Know About Me?” which focuses on digital footprints and privacy. There was also a new educational video titled “What Is Disinformation?”.
More than 70 educational materials, video lectures, and quizzes are available year-round on the portal medijskapismenost.hr. These resources are widely used in kindergartens, schools, libraries, and other institutions. To date, they have been downloaded over 1.3 million times.
