Clorox has launched a new campaign in Chile aimed at improving the future of children by creating cleaner and safer educational environments.
The initiative, named “El Presente tiene Futuro” or “The Future Is Today”, focuses on promoting sustainable hygiene practices in schools and empowering both students and teachers. The campaign also aims to increase Clorox’s presence in local communities.
This effort is being carried out in partnership with Desafío Levantemos Chile, a nonprofit organization that connects those in need with those who want to help. Since its founding in 2010, Desafío Levantemos has led over 700 projects, benefiting more than 1 million people.
Why it Matters
Every child deserves a clean and safe learning space. This campaign highlights Clorox’s commitment to making a positive impact on the community and ensuring a better future for the next generation.
Key Plans for 2025
During fiscal year 2025, Clorox’s campaign will focus on three main goals:
- Donations: The company plans to donate 80,000 units of cleaning and disinfecting products to more than 200 rural schools.
- Training: Clorox will educate both students and teachers on sustainable hygiene and disinfection practices.
- Volunteering: Clorox employees will participate in cleaning and restoring schools, improving the learning conditions for students.
The campaign was launched with a promotional push in early November, including:
- Media Outreach: Reaching nearly 2 million people through leading media outlets.
- Influencer Partnerships: Extending the campaign’s reach to an additional 1 million individuals.
This initiative is part of Clorox’s ongoing efforts to make a lasting, positive impact in the community while improving the educational experience for children in Chile.
